Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency and Results Across Linear TV, Streaming and Digital
LocalFactor Founder & CEO Evan Rutchik Named Viamedia President & Chief Strategy Officer Acquisition Combines Viamedia’s Extensive Infrastructure with LocalFactor’s Data-Driven Targeting and Programmatic Expertise to Deliver More Scalable, Privacy-Compliant…